A Fear Every Parent Knows

I am  Zain-ul-Haq, and I’m a father of two beautiful toddlers. Like any parent, I live with the constant fear of my children choking. My wife and I are always alert, keeping small objects away and watching every bite.

Yet, despite all our care, our baby girl choked three times. Each moment was terrifying. Thankfully, we were lucky—she survived. But those seconds felt like hours, and the fear stayed with us long after.

What If Luck Runs Out?

I began researching choking prevention obsessively. I watched videos, read articles, and learned CPR. But one story shook me deeply: a nurse, trained in emergency care, lost her own child to choking. That tragedy made it painfully clear—training alone isn’t always enough.

A Life-Saving Solution, Out of Reach

In my search, I discovered a life-saving device designed to help parents quickly remove choking objects. But it was only available internationally and priced around $50 USD—a price many families in Pakistan can’t afford.

I knew I had to act. Every parent here deserves the same chance to save their child.That’s why I launched a mission-driven brand to make this anti-choking device affordable and accessible in Pakistan. No parent should face helplessness in a moment that could cost a life. We provide a fast, reliable, and affordable solution so parents can act immediately.

Let’s Build Safer Homes—Together

This isn’t just my story—it’s every parent’s fear. Join me in protecting our children. Equip your home. Be prepared.

Together, we can save lives—one child at a time.

“Every Failure Is A Step Closer To Success.”

Zain Ul Haq
Founder-CEO